The Atlanta Journal-Constitution
”Press On” Campaign

Role:
GRAPHIC DESIGN
ILLUSTRATION
UI/UX DESIGN

2020-2022

The Atlanta Journal-Constitution - Rebrand and “Press On” Campaign:

The “Press On” project is the result of a tightly focused brand strategy expressed in a new brand identity system that recognizes The Atlanta Journal-Constitution’s long history, points to an increasingly digital future and highlights the personal calling and rigorous work of its journalists.

Approach:

The goal was to create a new visual identity for the AJC - one that would launch in the form of a new masthead logo and the “Press On” campaign. A custom blackletter masthead was designed, inspired by the AJC’s original masthead. The visual identity was crafted around highlighting the AJC’s journalists, and the grit/persistence/passion they bring.

The result: a brand identity system for all B2C and B2B communications; creation of a multi-media creative campaign for print, outdoor, broadcast, social and a wide variety of digital channels; development of updated creative assets across all brand touchpoints, including brand marketing, consumer revenue and B2B; and shareable social assets.