Tom Kirkpatrick

Pyure Organic:

There are many stevia brands on the market, but Pyure’s combination of consistent quality, sustainable practices and organic processes makes it the fastest-growing independent sweetener company in the country.

Approach:

The goal was to create a new brand identity for Pyure that captures the vibrancy of their product line. By refreshing Pyure’s existing purple and green color palette, an identity and pack designs emerged which truly stands out among the category. The new identity gives Pyure a playful, inviting look, while still highlighting the organic nature of the product.