Tom Kirkpatrick

Purr Sure:

Purr Sure is a line of CBD-infused cat treats developed by Canopy Growth Corporation. When a cat is scared or sick, she hides herself away, remaining still and quiet. The calming and analgesic effects of Purr Sure spur cats to purr again, meaning their parents get to enjoy the sounds of happy purrs, too.

Approach:

The goal was to create a brand identity that speaks directly to the hearts’ of cat parents. Cats bring fun, joy and love to their humans - and the minimal, subtly retro visual style of the brand conveys those emotions. Strong typographic treatments and playful iconography work together to create a unique personality for the brand.