Tom Kirkpatrick

Fernbank Museum of Natural History:

Located in Atlanta, GA, Fernbank is a not-for-profit natural history museum, giant screen theater and old-growth forest. Experiences include fresh air outdoor explorations, natural history exhibits, science programs, cultural discoveries, prehistoric dinosaurs and more.

Approach:

The goal was to create a new visual identity for the Fernbank Museum of Natural History. A bold version of the letter F became the main design motif of the new brand, creating a unique and dynamic shape for various applications. This element instantly engages viewers and allows the museum to promote permanent and current exhibits in a larger-than-life way. A type system focused on legibility and impact is used to allow Fernbank’s exhibits and attractions to be the main focus of every piece of asset.