Tom Kirkpatrick

Atlanta Symphony Orchestra:

Based in Atlanta, Georgia, The Atlanta Symphony Orchestra is considered one of the most creative and innovative orchestras in North America. The ASO is the cornerstone for musical performance and training far beyond Atlanta, through concert series and initiatives in music education and outreach.

Approach:

The goal was to help the ASO speak to younger audiences and help them reach ticket buyers who might not traditionally be captivated by the symphony. A graphic language inspired by street typography and art became the main theme for the symphony. The loud, unconventional style of this new direction helped the ASO convert a higher percentage of their ads beginning with the 2018-2019 season.