Aktibo
Canopy Growth Corporation x David Beckham
Role:
ART DIRECTION
GRAPHIC DESIGN
2019
AKTIBO:
AKTIBO is a line of CBD-infused athletic products. It is the workout partner that helps keep you motivated at the gym, the park, the court and the field.
Despite his fame and accolades, David Beckham hasn’t forgotten his working-class roots. His fanbase, too, consists of everyday people who push themselves to embrace the fitness lifestyle.
Approach:
The goal was to create a brand identity that looks and feels innately athletic, but not polished like most other products in this space. The bold, athletics-inspired logomark work alongside the monochrome color palette to bring this feeling to life. The ticker tape element highlights Beckham’s professional accomplishments as well as his biggest motivation - his family.