Tom Kirkpatrick

LQUD:

LQUD is a CBD-infused beverage that gives the body what it needs and craves. It delivers on mental focus, physical performance, recovery, and rest, so you can be on top of your game and find your ultimate groove.

With no artificial ingredients, sweeteners or preservatives, LQUD fuels the body with a well-crafted formula, allowing you to move through the day fluidly and naturally elevated.

Approach:

The goal was to create a brand identity that boldly announces the launch of a new CBD-infused beverage. The visual language combines simple layouts, a bold color palette and minimal type treatment. This approach allows the brand to stand out on shelf with a maverick personality. A grid-based layout system convey the scientific approach behind the product.